Case Study - Maximise ROI and conversion for digital ads
Optimizing ad targeting and leveraging data analytics to reach the most relevant audience while minimizing wasted expenditures. Regularly adjusting strategies based on performance metrics to ensure higher engagement and conversion rates, enhancing overall campaign effectiveness.
- Client
- AdElement
- Service
- Data Platform, AI
Overview
AdElement is a leading player in digital advertising, they have helped over 130,000 publishers in the US and other markets to connect their brands with their audiences.
AdElement is committed to maximising its partners return on the digital advertising spend (ROI). To achieve this, they have developed a cutting edge marketing platform powered by AI-driven insights.
Navigating the digital advertising landscape can be daunting, but capabilities that help target the right demographic and adjust the campaigns based on real time performance analytics can drastically improve the campaign effectiveness.
What we did
Partnering with smalldata.ai, AdElement developed key features that optimise placement of the digital ads at the optimal time with the right audience. These new features maximise the ROI by targeting specific audiences when they are most likely to convert.
Early adopters of the refreshed version of the platform have experienced significant improvements in campaign effectiveness, with their ROI increasing by 2x to 3x thanks to real-time insights.
Outcome
Leveraging smalldata.ai's platform, AdElement's product teams have seamlessly added new capabilities to support emerging customer journeys.
A critical factor in this success is treating data as a product. This allows product teams to quickly identify and utilise existing data products for new use cases, eliminating the need to rebuild datasets from scratch.
- ~2x increase in ROI
- Real-time Insights